TIM JONES / UX DESIGN PORTFOLIO

Hello.

I help teams make complicated digital work visible, simpler and buildable.

Lead product designer for complex enterprise workflows, internal tools and legacy systems.

I work in the hard part, before the screen: dense processes, dislocated ownership and teams working from different versions of the truth. I use research, information architecture, writing, prototyping and shared artefacts to give users, business and technology teams one view of the product, and make it simpler, better.

Based in the Eastern Cape. Remote-first, with planned travel to Johannesburg or Cape Town for workshops and key delivery moments.

Selected work

Selected work

Lead Product Designer

From Word, Excel and email to one coherent product system.

Senior Product Designer

A shared product model for teams split across countries, tools and factions.

Senior Product Designer

A stalled advice platform rebuilt around clearer choices.

UX/UI Designer

A charity's clearer story, a simpler donation journey and more children helped.

UX Designer

Rebuilding an airline booking journey from the ground up.

METHOD

How I work

Start with the workflow, not the screens.

Beware of a bad idea done well. Digitising a messy process just makes the mess look official.

Make the invisible problem discussable.

Teams often disagree because they are arguing from different pictures of the same work.

Small artefacts. Big alignment.

An agenda that sets context. Meeting notes that distil consensus. A shared whiteboard. A screenshot with notes. A doodle on a napkin. The artefact is not the point. The shared understanding it creates is.

More homework. Less meetings.

Set the context, frame the questions and do the homework before the meeting. Save face-to-face time for the tricky conversations.

BACKGROUND

About me

From pre-dot-bomb to design systems

My career kicked off in the fin de siècle weeks before the Dot-com bubble burst: not the most auspicious timing. After the late-1990s internet goldrush, I moved into agency work, freelance teams, content strategy, UX, UI, product design, enterprise systems, remote delivery and teaching.

Nice things people say

“Tim is the kind of guy you want in your team. He is experienced, great to work with, assimilates quickly, communicates well and makes things easy for everyone else around him.”

Celestine “Zie” Ngulube, Head of Design, Absa CIB

“Tim is the most encouraging and inspiring team leader I have worked for. He is objective and decisive, yet fair and kind.”

Melody Vermaerke, Service and Product Design Lead

Contact

Available for Lead, Staff and senior product design roles, and selected consulting work.

078 757 0447

© 2026 Tim Jones